Internet
Solutions
Recently
we have majored in promoting companies through the world wide web. By
keeping abreast of new technology and by monitoring the direction in
which search engines have been moving, we have been able to assist companies
to build and develop web sites that are easily found by their prospective
customers. Our site submission service also assists to ensure that the
sites are reviewed on a regular basis, often resulting in a listing
in the top 10 of all the major engines and directories.
If
you aren't in the top ten search of the major search engines, you may
as well not be on the web.
We talk to many people who are exceedingly proud of their web site,
but when we come to find it through a search (as a prospective customer
would) it is nowhere to be found.
Our expertise is in lifting off the mystique and explaining the simple
procedures in getting your web site up there with the rest.
sample
websites>>>>>
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http://www.chris-burnett-associates.co.uk/
Landscape Architect
Chris
Burnett Associates is a firm of chartered landscape architects
that provides advice in the related disciplines of landscape architecture
and landscape planning. Specialising in the restoration and management
of historic landscapes and leading consultant teams in the preparation
of Conservation Management Plans.
It was therefore necessary to produce a site that showcased their
various successful projects in a manner that emphasised the practices
link with the environment.
With this in mind we opted to produce an organic web site that
highlighted the practices various skills and attributes through
the use of many graphics and downloadable sample reports. It was
specifically important to keep to the corporate image with the
use of the major brand colours and logo.
The main aim was to provide an online brochure for prospective
new clients that could be updated on a regular basis. The site
had to be featured within the top ten of all the major search
engines, especially Google.
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 http://www.roland-wallis.co.uk/
Portrait Painter
Roland commissioned a site that encapsulated his style of painting
in its various forms. He wanted a format that was easily to navigate
with plenty of images showing his work in a manner that did not
detract from the originals.
We tried to make a natural format to the split of the site, highlighting
the various styles and products available, including the teaching
aspect, which was a later addition to the site. The style and development
of the site enabled this to be achieved quickly and simply without
disruption.
Sales were made possible through a low key integration with paypal,
although the majority of his sales emanated from private commissions.
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 http://ellensartcadia.com
EllensArtcadia
An antique showcase with an ever changing merchandise that needed
careful cataloguing to reduce visitor's navigation time to access
their chosen search fields.
The client wanted a user friendly site that had the smell and feel
of an intimate old fashioned curiosity shop. They did not want a
fully integrated shopping trolley system, as they preferred a system
that gave them direct customer response. This was fundamental in
achieving a selling process that encouraged their customers to make
bids on their artefacts.
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 http://AECLFRANCE.org
AECL
- English French Association
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How
to reduce travel marketing cost by using eBrochures
With
the recent economic meltdown, almost every industry including the travel
industry have taken the route of price cutting to get the customers
back. But this often results in lower standards and inefficient service
due to a shortage of experienced staff.
Yet
many switched on companies are cutting back on marketing expenditure,
especially expensive magazine and newspaper adverts in favour of digital
promotions and publishing that might help them to save pounds. It would
also benefit in improving their business functioning and reduce cost.
Often
small tourism businesses use the Internet as a be all and end all scenario.
In isolation it often does not work effectively. Traditional methods
are also necessary:
· Business cards with email and web address
· Guidebooks
· Free editorial
· Inexpensive dedicated tourism web sites
· and of course the brochure.
Yet
digital publishing is a perfect way to avoid the increasing cost factors.
It is simply a digital brochure where you upload an Acrobat PDF file
on your web site from where it can be down loaded or emailed to interested
parties. The parties can just click on the link to open the respective
pages of the brochure and can even take print outs of them.
The
electronic brochures will permit you to assemble e-mail addresses and
used in a targeted database of customers. Allowing you the ability to
e-mail special promotions and packages.
Being a digital technology can be used on a wide range of platforms
and can be available to a greater section of users at no added cost.
With the latest introduction of apple's ipod, people could experience
the form of digital publishing more closely.
Nevertheless,
you also need to ensure that your site is found, and the search engines
are a must. The site needs to be optimised to ensure that the search
engines notice it. The better your rank on the Internet, the more quickly
you would be identified by prospective customers.
Adding
content to your site such as offers and regular changing features will
also get you noticed by visitors and the search engines.
.
Think out of the box, ask the youngsters in the family, think facebook
or twitter, video uploads and streams promoting the sort of experience
you want to deliver to your customer.
You can elaborate more and your explanation will have more impact to
the audience you wish to reach. This form of advertisement will also
enhance your sales figures and reduce your promotional cost to great
margin.
Need
help to organise your web presence or to develop an eBrochure, contact
philip@s-h-associates.co.uk
